Thursday 19 June 2008

Do Women get offended by the imagery?


Along with a lot of the fashion, music, leisure industy we use pictures of sexy ladies in skimpy tight clothing to advertise our events and products. This start for Fantazia with the House Collection and House Collection Club Classics albums where each featured a girls posing or dancing on the cover, the series was a massive hit and we have continued using the same imagery for events as well since then. This includes the massive series of sellout events in Scotland as well.

Now clearly the albums sold and the event flyers attracted people (at least the men). But do women find this a turn off?

I think not, half the audience are female and half of them are dressed in a similiar way. Now maybe a squarer section of the society would disaprove, but they are most likely the ones that would not attend in anycase and we don't miss them.

What do you think?

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