Why did they have different brands? Some like ESP (who's main brand ended up being Dreamscape) tried a number of different brands out at the same time before discarding, Big Bad Head, Supernova and others names to concentrate on the one that had the most resonance with ravers. Other companies/promoters had to ditch successful/well known brands to ditch negative image or to escape creditors. This was the case with Chris Griffin who was behind Perception, Mythology, Vision and Devotion. I will comment some more on this at a later stage.
It also becomes clears how many of the rave events were carried out and many of the same venues. The Sanctuary was popular and staid named the same, however many of the rave venues used over the 90's went through various names changes over the years. We all know The Eclipse became The Edge but it changed its name again when it became the home to Coventry University and carried on holding more events. Other venues also changed their names over the years as well.
If you can help fill in some of the links between companies and venues there do make a post as we like to hear more....
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